The Super Bowl is one of the most watched annual sporting events in the world, with 114.5 million viewers in the United States alone tuning into the game in 2015. With such a wide audience from different demographics, companies are willing to fork out big money (a 30 second advertisement this year cost on average $5 million) to building awareness of their brand and possibly generate buzz around the advert themselves, with the hopes of their advert becoming viral.
We’ve watched all the car advertisements from this year’s Super Bowl and bring you our top 5, listed in no particular order.
Hyundai Genesis “First Date”
Kevin Hart stars in this advert as a father who loans his Genesis sedan to a potential suitor of his daughter for their date. Hart, of course, tracks the Genesis’s location with his Apple iWatch – and thus that of his daughter and her date – and uses the information to foil the young man’s attempts to get to know his daughter better.
Audi R8 “Commander”
This advert is centered around the “Commander”, a retired astronaut whose life accomplishments have left him feeling unsatisfied by his twilight years.
Hoping to bring back a spark of energy into the Commander’s life, his son hand over the keys to a brand new Audi R8. David Bowie’s “Starman” plays in the background as the sporty coupe transports him back to his space travel days.
Kia Optima “Walken Closet”
Love them or loath them, bad puns are everywhere, even in this year’s Kia Optima Super Bowl spot which features a sock-puppet wearing Christopher Walken living in a walk-in closet.
Walken is famous for his unique voice, and he enunciates in this advert like no one else can, marketing the Optima as the midsize sedan for customers who want something more exciting, describing the car as “the world’s most exciting pair of socks!”.
Just when you’ve think you’ve seen it all!
MINI Clubman “Defy Labels”
MINI’s advert for the new Clubman was all about challenging stereotypes and defying expectations.
The advert doesn’t pull any punches as it spits in the face of common troupes that are attached to the MINI brand: it’s girly, gay for short people etc etc. Featuring cameos from tennis champ Serena Williams, actor Harvey Keitel, skater Tony Hawk, soccer star Abby Wambach, rapper T-Pain, and baseball legend Randy Johnson, it brings message home that these stereotypical labels don’t apply to the MINI or, by extension, it’s owners.
Toyota Prius “The Longest Chase”
Toyota is trying exceptionally hard to make the new fourth-generation Prius hybrid seem cool, even going as far as making one the stolen getaway car for a quartet of bank robbers after their ride is towed mid-heist. It’s full of tongue-in-cheek moments such as when the police declare the pursuit of a Prius that’s “pretty fast, over”; an observation which is laughed off by the radio dispatcher.
It’s an amusing (if not completely realistic) way to showcase the all-new Prius as something more than just a boring energy efficient green car.
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